I love to inspire and empower passionate people to solve big problems.
I work to cultivate creativity and drive innovation for forward-thinking organizations.
I play to connect, explore, edify, enlighten and enjoy.
I aim to leave the world a better place than I found it. I’m working towards that as:

  • Creative Director for TED‘s TEDActive conference
  • Founding board member of the Mayor’s Innovation & Technology Advisory Board for the City of Houston
  • Mentor for creative entrepreneurs, artists and technologists — currently advising at Houston Technology Center and Texas Medical Center Accelerator (TMC|X)
  • Co-Founder and President of C2 Create
  • Co-Curator of TEDxHouston and TEDxYouth@Houston


Grace Rodriguez is a Creative Juicer: She helps brands extract fruitful ideas and boost social + business innovation.

Grace lives by design. A veteran of branding, venture capital, technology, design, social media and startup cultures, Grace uses her expertise to craft brand strategies that transform content and environments into meaningful interactive experiences that resonate with people and inspire them to action. For her creative work, Grace has been honored with awards including the Texas Statesman Social Media Award, the PRISM Pegasus Award for “Destination Houston” (Producer), “Best New Magazine” for Rice Addict (Editor).

Passionate about community and innovation, Grace serves on the Mayor’s Innovation and Technology Advisory Board, and co-founded C2 Create, Houston’s first non-profit creative accelerator. She advocates for stronger integrative STEAM (Science, Technology, Engineering, Arts, Math) programs; for innovation, inclusion and empowerment of individuals and communities through open platforms; and for equity and social justice.

Legend has it that Grace’s superpower is asking good questions. She definitely asks a lot of them. Grace is keen on distilling a brand or initiative’s vision and values and communicating them elegantly and effectively. She frequently talks about that process — and about leadership, design thinking, data-driven decision-making, community development and collaborative strategies — at events like SXSW, TEDx@TEDActive, TEDxSugarLand, TechStreet, HiMA Interactive Strategies Conference, Ignite Houston and Texas Conference for Women. She “teaches people to fish” by leading branding+innovation workshops for startup groups, nonprofits and academic institutions around the country.

Grace is working on a data visualization + music-centric series of children’s books with AndyRoo and Jonathan Schwabish. She plans to travel the world as a Google Glass Explorer to document (with video/film/photo/words) what life is like on the other side of the Digital Divide and share what Innovation looks like outside of Menlo Park. And she’s perpetually running from office.